We developed vehicle-specific landing pages for this client to appeal to their audience's mass desires: finding innovative solutions to add to their "van life" vehicles, including vans, trucks, and SUVs. Additionally, we focused on the main website by adding high-converting elements that convey the brand's main USPs in a visually appealing and easy-to-digest way. Also, we had to understand the customers' pain points and motivations, as they were not communicated clearly on the product page. Then, we compared their product to competitors to educate on why Moon's product had a better quality/cost proposal than most brands. Finally, we increased the readability on several pages, including the product page, and increased the AOV by offering more products on the exit funnel.

For Giant Loop, we A/B tested product pages to tackle low-hanging fruit. One of the main issues was that the differentiation of product usage needed to be clearer. We ran a Customer Insight AI report, conducted a behavioral analysis with heatmap tools, and looked at other sources, such as Google Analytics, to create a solid base of customer data and feedback. We used the feedback and data to ensure our improvements would make the highest impact possible.

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• The subtitle helped users quickly gather important context regarding the product.
• A/B testing the right text for headings and subtitles reaped long-term SEO benefits.
• Testing text above the fold resulted in continuous improvement and optimization of the pages that matter most.
• Strong keywords drove user engagement

We designed Spout’s website and an educational pre-sale page for their product, which is new to the market. Through a full-funnel approach, we communicated the benefits of this product’s new technology to unaware audiences, speaking directly to their pain points. As we managed the pre-sale phase of this product launch, we also incorporated tiered pricing and urgency messaging to further drive sales. With feedback and customer data from Customer Insight AI Reports, behavioral analyses and heat map tools, we identified the proper way to communicate with audiences. And through our educational messaging angle on why Spout was an effective water purification solution, we were able to nearly triple the Revenue Per User. Finally, we also increased the brand’s profitability by achieving nearly 2x their initial ROAS without touching ad spend.

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• High-converting elements above the fold.
• Social proof across the website (press mentions, testimonials, awards...).
• Better value propositions and overall copy.
• Increased readability.
• Increased urgency with timers and messaging.
• Answered FAQs based on Customer Insights AI Report throughout the pages and in the FAQ section.

We designed and developed a home page for DTC and then utilized A/B testing across the entire website. Their main issues were UX/UI and user journey-related. We improved the user journey by analyzing drop-off rates, engagement rates, and events throughout the funnel. On the product page, we directed our attention mainly toward the text and messaging, as it had previously lacked branded content and urgency. On the home page, we worked on layouts, text adjustments, and element sizing to ensure it stayed optimized to the industry standards.