Skyrocket Your Sales with TVRBO's 3-Step Social Proof Playbook
Social proof is the quickest way to build trust and inspire action. It’s not just a gimmick. With 8+ years of testing under our belt, we’ve seen firsthand how expert social proof placement can turn curious visitors into paying customers, boosting conversions (CVR) by over 40%.
Want real-world strategies backed by data and results? Start here.
Why Social Proof Matters
Social proof taps into consumer psychology, leveraging the "Bandwagon Effect," where people are influenced by the actions of others. It’s a trust signal that builds credibility, reduces hesitation, and streamlines the customer journey. Studies show that 92% of consumers trust recommendations from others, even if they’re strangers. In fact, pages with strong social proof see up to a 150% increase in conversions. Here's how you can, too.
The TVRBO Playbook for More Sales
1. Press Mentions Put You in the Spotlight
Sprung Gym Flooring's Implementation: New Balance and Manchester City social proof icons were added to the product pages below the CTA.
Results: Conversion Rate (CVR) increased by 46%.
Why It Works: Leveraging partnerships with well-known brands or showcasing influential endorsements creates a "Halo Effect." This psychological phenomenon improves your brand's perceived value and quality by association. Displaying recognizable, authoritative logos instills confidence and credibility, especially for first-time visitors.
2. Review Images that Steal the Show
Moon's Implementation: Customer testimonials were included directly within the image carousel on product detail pages (PDPs).
Results: Conversion Rate (CVR) improved by 98%, and Revenue Per User (RPU) increased by 47%.
Why It Works: Most users engage with image carousels more than any other PDP element. Adding social proof here ensures your most compelling trust signals are front and center, capturing attention and building confidence above the fold.
3. Review Carousels Put Value On Display
Baker Bro's Implementation: Designed a review carousel optimized for mobile-first users, prominently featured on the homepage.
Results: +41% CVR Sitewide, and +73% CVR for mobile users.
Why It Works: Mobile visitors often scroll less than desktop, so showcasing reviews in an easy-to-access carousel creates instant trust, encouraging them to move further down the funnel.
The Results Speak for Themselves
Companies like Sprung Gym Flooring, Moon, and Baker Bros have unlocked exponential growth using our strategies. Are you ready to join them?
book your free audiT💡 Other Interesting Findings
Competitor studies show that where social proof is placed can make or break its impact. For example:
- Placing testimonials near call-to-action buttons boosts click-through rates by up to 20%.
- Using video testimonials can increase time spent on-page by 30% compared to text-only reviews.
- Around 70% of website visitors never scroll below the fold. This means social proof elements are most effective when positioned prominently at the top of the page.
What’s more, is that user-generated content (UGC), such as customer photos or reviews, can increase conversion rates by an average of 90%.
The Social Proof Cheat Sheet
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